The P2P remittance application "TOSS" operation, acquisition of the dispatch service "TADA", etc. - Korean startup scenes look back (October 4 to October 8)

This paper will look back on the trends in South Korea's startup scenes and financing trends based on the weekly news announced by the Korean startup media Startup Recipe (타트업 레).

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Of the procurement of the Korean startup released from October 4 to October 8, 12 were disclosed, and the total amount was 571..It reached 500 million won (about 5.4 billion yen).

The news was reported last week that "TOSS (토)" acquired "TADA (타다)".The other day, the documentary film "TADA: Portrait of the Republic of Korea", which incorporates the TADA story, was released, and it was a large news in the forgotten TADA again.TOSS has acquired 60 % of VCNC shares operating TADA, and announced that it will launch a new TADA service that combines mobility and finance at the end of this year.

TADA appeared in October 2018.He provided users with a comfortable ride experience without a rejection, and achieved 1 million users in nine months after launch.He changed his way to move and gained many fans with innovative services that create new jobs.However, while experiencing the struggle with the existing taxi industry, the service will eventually end.He won the lawsuit proposed by the taxi industry, but 14 days after his innocence, the so -called "TADA Ban Law Revision Bill" was passed, and in April 2020, the TADA Basic Service was officially terminated.

Since then, TADA has reduced the scale with a large -scale restructuring and issued new services such as TADA lights and TADA driving for individuals and corporate taxi licenses, but has reproduced the glory of TADA basic.I didn't.Even worse, TADA's agency driving has a low track record, and the service ended in July this year due to the influence of the new colon virus.The documentary mentioned above reveals the hardships facing innovative startups, such as the inner situation that suffered from the adjustment of human resources, the preparation of new services, and the situation that faced unexpected difficulties.Unlike the TADA Basic, which had a good customer response from the beginning, the documentary ends, with an uncertain future, with new services performing below.

Approximately a TOSS acquisition proposal in situations where a breakthrough, such as injecting funds is needed, seems to have prepared a scaffold for TADA's re -jumping.While his VCNC track record of TADA operator, which became a unicorn last year, he was able to organize TADA and spur out the listing.TOSS, on the other hand, is a prospect that will continue to grow TADA and expand to mobility services.Following the Internet Bank, the strategy of expanding the service area to mobility and attracting investors' attention is also visible.TOSS, which acquired TADA, seems to be in conflict with Kakao from the front following the finance and the mobility field.

In the global market, there are a variety of combinations between mobility and fintech.Utilize the data obtained from mobility for finance.As you can see from the Southeast Asian GRAB example, GRAB started with the dispatch service, expanded its services to financial businesses such as payment and insurance, and entered the Internet Bank business.TOSS and TADA are also aiming for such synergistic effects.Through close cooperation, 20 million TOSS customers, 9 million SOCAR (쏘카) -TADA customers provide expanded membership services and various benefits and expand their joint ecosystem.I expect it to be possible.

SOCAR national team Baku Jaek (박재욱) said that the acquisition will show innovative services beyond the boundaries between TOSS and existing industries, and have revealed a new jumping.I'm looking forward to seeing how TOSS and TADA's joint ventures can create in the mobility market where Kakao Mobility and UTs established by SKT and Uber have a joint venture.

On October 9, the Busan International Film Festival was unveiled the documentary "THE entrepreneur" co -produced by Korea Startup Forum and Cutting Edge in the 2021 COMMUNITY BIFF official invitation.Another documentary dealing with the entrepreneur spirit spoken by entrepreneurs."Delivery ethnic groups" operation WooWa Brothers Chairman Kim Bongjin, Kim Sula, KURLY representative who runs Market Kurly, Zigbang representative Anne Sungo, VIVA REPUBLICA representative, Lee Sangon, representative of TOSS.Seven, including Min Kumjae, the representative of Earthlings Company, who runs Unlimeat, Kim Ingee, Code States, and Social Bean representative Kim Haks, will shine light to entrepreneurs.

The two documentaries, TADA and THE entrepreneurs, departed from a completely different perspective, but Kim Bongjin described the startup as "challenging inconvenience."Eventually, these stories, a completely different story, will face the proposition of innovation and challenge again.

[Via StartupRecipe] @StartupRecipe2

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