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01

Feb

条件を絞り込んで検索 マーケターなら押さえておくべき。選ばれるブランドになるための新戦略「エボークトセット」とは?

条件を絞り込んで検索 マーケターなら押さえておくべき。選ばれるブランドになるための新戦略「エボークトセット」とは?

実態を捉えにくいブランディング活動 企業に求められることは? マーケティングにおいて、「ブランディング戦略が重要である」ことは言うまでもない。では、そもそもブランディングとは何なのだろうか。 『コトラ...

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31

Jan

条件を絞り込んで検索 ID統合から始める顧客軸マーケティング 「CIAM」の活用メリットとデータ基盤整備のポイントとは

条件を絞り込んで検索 ID統合から始める顧客軸マーケティング 「CIAM」の活用メリットとデータ基盤整備のポイントとは

先行企業はID統合やシステム基盤の整備を完了している ビジネスにおけるデータの重要性が広く認識されている今日、マーケティングの成否を分けるのは、単に「データを活用すること」だけではない。「顧客を起点にあ...

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30

Jan

条件を絞り込んで検索 顧客体験の向上でコンバージョン率を最適化 「HubSpotブログ」に学ぶ、Webサイト改善の進め方

条件を絞り込んで検索 顧客体験の向上でコンバージョン率を最適化 「HubSpotブログ」に学ぶ、Webサイト改善の進め方

CROとは「顧客体験を最適化する」ことMarkeZine編集部(以下、MZ):本日はHubSpotのCRO(Conversion Rate Optimization:コンバージョン率最適化)戦略についてお伺いしていきます。まずは室橋さんのご担当業務と、...

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29

Jan

服にも装着できるアクティヴィティトラッカーは、「スマート衣類」の市場を開拓できるか

服にも装着できるアクティヴィティトラッカーは、「スマート衣類」の市場を開拓できるか

Ask someone if you know an active tracker named "WHOOP".Some people have a crisp face, while others say that without it, exercise and sleep will not even live ...

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28

Jan

An easy -to -understand explanation of industry analysis methods in abundant examples!

An easy -to -understand explanation of industry analysis methods in abundant examples!

Five Force Analysis "Marketing Course to prevent entrepreneurship and independence" Five Force (5 Force) analysis?Fiveforce analysis is an analysis of the threat of the external environment and edited a strategy to grow the company ...

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27

Jan

Snickers (R) "If you are hungry anytime, a little bit of eating team campaign" | Mars Japan Limited Press Release

Snickers (R) "If you are hungry anytime, a little bit of eating team campaign" | Mars Japan Limited Press Release

Mars Japan Limited (Headquarters: Minato -ku, Tokyo; President: Shinichi Goto) purchased and applied for a fan -sized product of the popular chocolate "Snickers (R)", and had a total of 2,000 luxury prizes.green...

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26

Jan

"For the best coffee experience" Balmuda finally released a coffee maker that took about 6 years to complete

"For the best coffee experience" Balmuda finally released a coffee maker that took about 6 years to complete

LIFESTYLE September 08, 2021 17:09 JST Top ► News ► Lifestyle ► “The best coffee experience” Balmuda, Balmuda finally released a coffee maker that took about six years to complete, has a clear aftertaste..

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25

Jan

Rumor summary of iPhone 14: Will the release date, price and design be like this!? [Updated on February 21]

Rumor summary of iPhone 14: Will the release date, price and design be like this!? [Updated on February 21]

After all you will be worried!Apple's next -generation iPhone, "iPhone 14" series, which is rumored to be released in the fall of 2022.Next year, a leak emotion with expectation, such as "Is the notch disappeared?"

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24

Jan

Iris Oyama, who continues to advance, asks the director of the home appliance development department How to make "I want home appliances": Home appliance maker evolution theory

Iris Oyama, who continues to advance, asks the director of the home appliance development department How to make "I want home appliances": Home appliance maker evolution theory

Speaking of Iris Ohyama home appliances, in addition to simple functions and reasonable prices, for example, "rice cooker that can calculate calories" and "stick cleaner with electrostatic mop", "Stick cleaner with electrostatic mop", "Stick cleaner with static mop".Na ...

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23

Jan

G-SHOCK new product released in January 2022 with actual photos!

G-SHOCK new product released in January 2022 with actual photos!

MUDMASTER TEAM LAND CRUISER TOYOTA AUTO BODY collaboration model base model is MUDMASTER "GWG-2000" from the Master of G series.Equipped with a dust -proof and mud -proof structure, a bezel and carbon coachigard of Forged Carbon ...

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22

Jan

Price.com -Panasonic, "Nanocare EH -NA0G" with 20 % improved drying speed today is released today

Price.com -Panasonic, "Nanocare EH -NA0G" with 20 % improved drying speed today is released today

Panasonic will launch "EH-NA0G", which adopts a new blast mechanism as a new model of the hair dryer "Nanocare", today.Compared to the conventional model "EH-NA0E", the drying speed has been improved by 20 % and mineral negative ions ...

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21

Jan

How do you buy the launch version "Microsoft Office 2021"?What kind of license?

How do you buy the launch version "Microsoft Office 2021"?What kind of license?

On October 5, Microsoft launched Microsoft Office 2021 for consumer permanent license office suite.In this article, we summarize the purchase method, license type, and assumed sales price in Japan.Permanent ...

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20

Jan

[Home appliances] The timing of replacement is also introduced when the "model change time" is aimed at the time of the negotiations.

[Home appliances] The timing of replacement is also introduced when the "model change time" is aimed at the time of the negotiations.

Introducing negotiations points, etc., is now an indispensable home appliance product for our lives.Depending on the type, none of home appliances are cheap, so if you buy a new one, you will carefully determine the amount of money as well as the performance and the amount of money ...

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19

Jan

Price.com -Battery share service for electric tricycle taxis in India started ... Honda

Price.com -Battery share service for electric tricycle taxis in India started ... Honda

Honda announced on October 29 that it will launch a battery -sharing service business for Indian electric tricycle taxis (ricksha) utilizing the new detachable battery "Honda Mobile Power Pack E:" in early 2022.in...

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18

Jan

Sony, M & A does not stop in the "entertainment" field!-M & A online -M & A is closer.

Sony, M & A does not stop in the "entertainment" field!-M & A online -M & A is closer.

The Sony Group is in the M & A market.The main battlefield is the entertainment field such as games, music and anime.M & A in the past year is the main one, including six, and has two large projects that exceed 100 billion yen.US game business 110 ...

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