Announced a smartphone "Balmuda" smartphone

Nippon News Network (NNN)

Balmuda, a popular home appliance manufacturer in Oven toaster, announced a smartphone for the first time. Balmuda's first smartphone "BALMUDA PHONE" features a rounded design. The basic app has been developed independently by Balmuda, so for example, the schedule book can be displayed on one screen, three days, one week, or one year. As an emerging home appliance manufacturer, why did Balmuda, who gained popularity with fans and toasters that focus on design and functions, entered the smartphone business? President Terao was confident that he had a win by changing the uniform design. President Balmuda, Gen Terao, "Many smartphones look the same for me. The screen is getting bigger and bigger more and more. I wonder if there are more options." The industry has a large amount of expenses, such as the release of new models and responding to new apps, and intense competition continues. The SIM -free version of this "BALMUDA PHONE" will start making a reservation from the 17th.