[Consignment type online store that does not take inventory risk regardless of store location] The first franchise store of "ChocoChocoDown on Wednesday" opens! Company Release | Nikkan Kogyo Shimbun Electronic Edition

Release issuing company: Don Don up Co., Ltd.

~9/23 (Sat.) Opened on the 2nd floor of the department store "Nanakku" in Morioka City, Iwate Prefecture ~A second-hand clothing store with 51 domestic stores (including 9 directly managed stores) and 12 overseas stores Don Don Up Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture, Representative: Akifumi Okamoto), which operates “Don Don Down on Wednesday (hereinafter referred to as “Don Don Down”)”, is an experimental store of the new business format “ChocoChocoDown on Wednesday” (hereinafter referred to as “Choco Choco Down”). has been operating in Morioka Station Building Fezan in Morioka City, Iwate Prefecture since April last year. “Choco Choco Down” is a consignment type store that can be sold from a sales floor area of ​​about 30 tsubo and can be sold online regardless of location conditions. In April 2017, we started recruiting for franchise membership in earnest, but this time, on Saturday, September 23rd, we will open the 2nd floor of the department store "Nanakku" in Morioka City, Iwate Prefecture as the first franchise store. "Choco Choco Down Nanaku Store" will open. Nanaku Co., Ltd. operates the store. 2,300 items will be displayed in the sales floor of about 35 tsubo. The target audience for “Choco Choco Down” is adult women in their 30s and older. For women who usually work hard and do household chores, we will create clothes that will make you happy when you wear them at work or in your private life, so that you can enjoy shopping even if you have a little time. The specific product categories are "Official Casual", "Kire Casual" and "Girly". Reference brands include 23 wards / Natural Beauty Basic / apart by lowrys / KUMIKYOKU / UNTITLED. We will provide consignment products such as the above BRAND with the product volume that is the weapon of "Don Don Down". Unsold consignment items are collected by the head office, and the items are replaced every three months. In addition, "Choco Choco Down" will be 20% off the products that are lined up in the store every Wednesday. Products can be sold together on the internet to many sites (currently 6 sites). It is a complete consignment delivery type that does not burden the store with product inventory, and it can be operated even in a small store area. The initial investment is about 1/3 of that of the conventional fast-down method, the running cost is low, and the investment is quickly recovered. Since seasonal products are delivered from the headquarters in a timely manner, there is no over-the-counter purchase, and second-hand clothing appraisal skills that require experience and knowledge are unnecessary. You can select the category of products to be delivered, and you can create a sense of unity even with one-of-a-kind second-hand clothes, and you can expand to multiple stores. With these features, concerns about location conditions, inventory risks, and other factors that were previously concerns about operating a second-hand clothing store will be eliminated. Currently, there are 6 sites that can sell from "Choco Choco Down".・Don-Don-Down Online (own e-commerce site) *Opened on April 3, 2017 ・Yahoo Auctions!・Yahoo! Shopping (Yahoo IDs: 27 million or more) *Source: Yahoo! JAPAN Marketing Solutions ・Rakuten Ichiba (Rakuten members: 114.89 million or more) *Source: Rakuten official website Wowma! (au users: 45 million) *Source Wowma! Official HP/Shop List Used Sites will be expanded at any time in the future. ■Store information Store name: Choco ChocoDown on Wednesday Nanaku store operating company: Nanaku Co., Ltd. Opening date: September 23, 2017 (Saturday) Location: Nanaku 2F, 1-6-8 Nakanohashi-dori, Morioka City, Iwate Prefecture Phone number: 019-651-5002 Business hours: 10:00 to 20:00 Purchase: None Regular holiday: Closed on Nanaku Store area: Approx. Second-hand clothes, brand-name second-hand clothes, fashion goods (shoes, bags, accessories, etc.) Number of over-the-counter products: Approximately 2,300 Store URL: http://www.chocochocodown.com/index.html ■ Company profile Trade name: Don Don Up Co., Ltd. Founded: 1991 Established in July 1997: August 1997 Representative: Akifumi Okamoto, Representative Director Location: 1-3-6 Saien, Morioka City, Iwate Prefecture 020-0024 TEL: 019-621-8250 FAX: 019-621-8230 Capital: 491,961,000 yen (as of the end of January 2017) Number of employees: 208 (as of the end of February 2017) Store development: 51 stores in Japan, 12 stores overseas Total 63 stores (as of the end of September 2017) Company URL: http://dondonup .jp Company Press ReleaseDetailsPRTIMES top

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